There are all sorts of reasons you may have for not blogging.
- You are busy.
- You don't like to write.
- You don't know what to say.
- You tried that and no one ever read it.
When was the last time you considered all the reasons your business should have a blog? Here are the top 6 reasons to start and stick with blogging:
1. Forms the Core of Content Marketing - Are you interested in practically free marketing for your business? Of course you are! With just a little time and effort you can attract new leads to your business. Content marketing gives away valuable information to consumers. By doing this on your blog, you build your reputation as a thought leader in your industry. People come to trust your advice, and when they are ready to buy, they buy from the business and people they already trust.
2. Improves SEO - Search engine optimization may seem like a difficult or overwhelming task. But what it really comes down to is creating good, relevant, and up-to-date content that readers want to read. One of the best ways to do this is by consistently blogging. With all that fresh, optimized, information-focused (rather than product focused) content on your site - search engines are bound to love you.
3. Personalizes Your Business - Take this opportunity to put a face on your business. Rather than blogging from a stiff, corporate prospective, put your personality into it. Have your employees blog too, and give them freedom to be unique. As readers get to know each of you through the blog, they will form relationship. This relationship will generate higher quality leads for your business.
4. Taps into Various Expertise - With different people blogging for your business, you give potential customers access to a wider depth of knowledge. You and your staff have diverse interests and expertise, so give people access to that resource. You want it to relate back to your core business identity, but this variety will help engage various types of consumers.
5. Provides a Resource for Current Customers - It's said that it costs anywhere from 5 to 10 times more to get a new client than to keep an existing one. Furthermore, according to Bain & Company, "Increasing client retention by 5% can increase profit by 95%." To increase your customer retention, you have to offer excellent customer service. A blog provides an excellent venue for addressing frequently asked questions, providing service updates, spreading the news of any problems with product or service, starting a forum to connect customers, and offering another point of connection to keep customers happy.
6. Keeps You Sharp - Blogging involves an online connection with customers, leads, and others in your industry. By staying engaged in this way, you stay on the top of your game and ahead of your competition. When you are blogging about the latest industry news, answering the latest customer questions, and providing helpful information for online users, you are forced to do more research, read related news, and keep up to date on latest developments and trends. Plus when you teach something, it helps further cement that knowledge into your brain. This type of acumen building is exactly what you need to run a successful business.
It is time to lay aside all those excuses and start blogging. Remember, results take time, so stick with it and let the customers start coming to you rather than chasing them down.
Learn more about growing your business by visiting smbmarketingideas.com or downloading this free marketing ebook designed to help you maximize your business marketing efforts: http://smbmarketingideas.com/free-ebook/
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